Saturday, October 20, 2012

EXCITE ditches the mysterious concepts to be a warm and friendly group

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Five member rookie boy group EXCITE recently released their debut music video for “Try Again earlier this month.


The boys, who all stand at an average height of 180 cm, explained that their name was an expression of the excitement that can be brought about with good music and a high quality performance.


EXCITE’s agency explained, “Since the planning stages for the group, we put the utmost focus on their music as well as fitting the characters of each of the members into the current trends. We created a style that is completely unique to EXCITE.”


The group is against the ‘mysterious’ and far-from-reach concept that boy groups often take to look cool and plans to instead be warm and friendly to get closer with their fans.


EXCITE will kick off official promotions starting October 22nd.


Source + Photos: Chosun via Naver