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Earlier this year, apparel brand ‘Bean Pole Jeans‘ (under ‘Bean Pole‘) reinvented themselves with a new image and brand name, ‘Bike Repair Shop‘.
‘Bike Repair Shop’ targets the younger generation ranging from 19 to 24 years old with a focus on contemporary, casual jeans and denim wear.
For their Fall/Winter 2012 catalog, the brand has teamed up with rising stars Juniel and Busker Busker to shoot a fresh and creative photoshoot showing off the casual, yet well coordinated outfits.
Check out the teaser video for the upcoming ad campaign featuring photos and footage from their photoshoot below!
Tip: MYjuniel
