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Everyone's favorite all-around entertainer Lee Seung-gi has maintained his spot as the most wanted celebrity endorsement model for the third year in a row.
According to the Korea Commercial Value Institute, Lee's likability was calculated at 90.73% MRP, placing him at the top of the list. He ranked higher than one of the fastest rising actors these days, Kim Soo-hyun, who was in 2nd with 72.40% MRP.
Other celebrities on the list included PSY, Kim Tae-hee, Kim Yuna, Won Bin, Gong Yoo, and IU.
Another notable change this past year was that there were more male celebrities on the top 10 list in comparison to female stars.
