Pledis Entertainment label mates Son Dam Bi and After School have become the new faces of the women’s SPA (Specialty Private Apparel) brand ‘Mixxo‘!
A ‘Mixxo’ representative revealed, “Hallyu star style icons Son Dam Bi and After School were chosen as endorsement models for Mixxo to help us friendly approach our current customers and advance into the Chinese and Japanese markets.”
Following the news, a pictorial was unveiled showing Son Dam Bi and After School taking on the chic, classic, and feminine image of the brand with their crisp white suits, eye catching pink and flower-printed pieces.
Another ‘Mixxo’ rep had nothing but good things to say about the ladies stating, “Son Dam Bi and After School have confidence, healthy beauty, and a fashionable image, and fit well with the female demographic that Mixxo aims for. Through our SPA brand which encompasses the three countries of Korea-China-Japan, we anticipate that Son Dam Bi and After School’s synergy effect will help its growth.”
